Zero Website
Zero is a synthetic fuel company developing clean-burning, 100% fossil-free fuel designed to support carbon-neutral mobility. The brand positions its solution as a practical alternative to fossil fuel, with the ability to work in existing engines and infrastructure while contributing to a circular energy model.
For this project ®Zero, I contributed product analysis, Acceptance Criteria vs Client Requirements, and full-cycle QA/QC for the website, assessing how clearly the platform communicates Zero’s fuel technology, climate commitments, and cross-industry applications. My focus was on message clarity, consistency between visual storytelling and content, and the overall effectiveness of the user journey in presenting a complex sustainability proposition in a clear and credible way.
React/Next.js and headless CMS (Contentful/ Dato) were used as main technologies. The site uses bold visual design and direct messaging to explain the product vision, the logic behind fossil-free fuel, and the role of partnerships in scaling adoption. It highlights Zero’s alignment with The Climate Pledge and its work across motorsport, transport, and industrial contexts as part of an immediate and practical approach to decarbonization.
I used to work on the Zero.co website project with Calvin Kent and other colleagues from the London Technical Delivery Team.
Photo: CALVIN KENT, Senior Technical Project / Delivery Manager at AKQA Group
My other projects
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